SPONSORSHIP AND ADVERTISING

Introduction 

Stratford Racecourse is a popular small National Hunt course, attracting large crowds, quality trainers and jockeys and competitive racing.

 There is something for everyone from Birmingham Evening Mail Family Day, Ladies Day, Countryside Day, our pre-Cheltenham Festival Irish Day and the Pertemps Investments Limited two day meeting, to be held on Friday May 23rd May & Saturday 24th May 2008, and regular action from February through to November.

 Stratford Racecourse can offer excellent opportunities for individuals and/or companies to build an afternoon/evening around a race that they have sponsored and named. ‘The John and Dorothy 25^th Wedding Anniversary Handicap Hurdle’ for example or as a memorial to a friend or family member: ‘The Jack Smith Memorial Novices’ Steeplechase’.

 Sponsorship can be used to promote awareness of products and services; for example: ‘The Claydon Horse Exercisers Handicap Steeple Chase’, or simply, as a focus for guests or staff when taking one of our Corporate Hospitality Boxes or Marquees. Having an association with a race provides an added focus to the day.

Why Sponsor?

 Sponsorship in addition to the points above an ideal way to increase brand awareness and customer loyalty, and can often achieve a return on investment at a higher rate than other marketing tools such as advertising. It is the one marketing tool that is able to encompass others such as:

 - advertising                                           - direct mail

 - hospitality                                            - public relations

Costs

 The cost of Sponsorship at Stratford Racecourse depends on the class on the race, the fixture date, position within the racecard, and the prizemoney of the race. Therefore, there is quite a range of choice:

-         £750 + VAT, plus £100 + VAT for a Winning Memento for the winning owner, and £75 cash for the stablehand in charge of the Best Turned Out horse in the race.

-          £1,000 - £1,500 + VAT per “ Shoulder Race” (the races next to the main race of the day) depending on the value of the race, plus the cost of the memento, etc.

-          For the sponsorship of the principal race of the day, which is not on terrestrial TV, we ask for a contribution of £2,000 + VAT towards the prize money for the race, plus the cost of a memento, etc.

 To sponsor more than one race during an afternoon/evening, we offer generous discounts, especially if a sponsor takes all nearly all the races. In such a case the race day is named after the sponsor, for example the ‘George Pragnell Gold Cup Evening’. Sponsorship costs more at our principal meeting, The two day Championship Hunter Chase meeting, to be held on Friday May 23rd May & Saturday 24th May 2008.

Benefits to Sponsors 

-          The Sponsor names their race.

-          The Race name appears in most national newspapers.

-          The race meeting is shown in all U.K Betting Shops and on AttheRaces.

-          The Sponsor receives a free page of advertising in the colour racecard.

-          The sponsoring company/individual is offered an interview with the raceday presenter over the P.A in the Winners Enclosure for publicity, during the race meeting.

-          The sponsor, or a representative, judges the Best Turned Out horse before the race and presents the memento to Winning Owner after the race.

-          The Sponsors logo will be prominently displayed on a backdrop screen during the presentation (hire of Backdrop required).

-          The racecourse will offer the Sponsor as much branding as is reasonably possible around the racecourse. We encourage banners, etc to be delivered a week before the race, while flagpole positions are available at the Main entrance to the racecourse.

-          The Sponsor has the opportunity of having a permanent Banner built at their cost and displayed on the Racecourse for the first year free of charge, then for annual rate (£550 + VAT). The cost of banner construction is £275 + VAT and can be ordered by calling Henson Franklyn on 01427 718178.

-          The Racecourse will provide Complimentary Members Badge and Members Car parking for the Sponsors’ party. The Sponsor will be provided with five Members Badges per £1,000 of sponsorship, while further badges if required are available at a 50% reduced rate of £9.

  Raceday Advertising
 

Permanent Banners

We offer the opportunity to have a full-colour permanent hoarding 16ft x 3.5ft near the Finishing Post, or along the home straight all year round on racedays and during non-raceday events. The cost of this is £550.00 + VAT per annum with a one-off production cost of £275 + VAT. If you would like a Permanent Banner please contact the Racecourse office on 01789 267949.

Racecard Advertising

Each race meeting an official colour racecard is produced, advertising space is available at £75 + VAT per ½ page, and £150 + VAT per full page. Contact the Racecourse Office for our generous discounts on multiple and full season advertising.

Racetrack Advertising

There are several areas around the course and the reverse of the Steeplechase fences that are ideal for advertising. To discuss these opportunities please contact the Racecourse Office.

We are able to put together a bespoke package to suit all needs. For more information or a chance to discuss any of these opportunities further please contact Stephen Lambert at the Racecourse Office on 01789 267949.